Moov Africa Benin lost 12 % of its mobile customers in one year, according to Maroc Telecom's results at the end of September 2026. Over the same period, the base of the group's African subsidiaries grew by 4,3 %, to 55.1 million customers. Benin and Mali are the only two subsidiaries in decline.
The contrast is starkest with neighbouring Togo, where Moov Africa gains 19.6% of customers. Burkina Faso does even better, at +20.9%. Niger (+11.1%), Mauritania (+10.8%), Chad (+6.2%) and Côte d’Ivoire (+3.5%) are also growing. Mali is down 15.7%.
In Year-on-year change in mobile subscribers (%)
Source: Maroc Telecom, nine-month results to September 2026
| Change in mobile subscribers (%) | |
|---|---|
| Burkina Faso | 20.9 |
| Togo | 19.6 |
| Niger | 11.1 |
| Mauritania | 10.8 |
| Chad | 6.2 |
| Côte d’Ivoire | 3.5 |
| Benin | -12 |
| Mali | -15.7 |
Celtiis wins over subscribers
Data from the Beninese regulator confirm the trend. In the first quarter of 2026, Moov Africa Benin had 5.30 million subscribers, compared with 5.94 million a year earlier, a loss of 641,576 (-10.8%). The public operator Celtiis, launched in 2023, meanwhile grew from 4.18 million to 6.38 million subscribers (+52.6%).
The market, meanwhile, is not contracting: it grows 1.6%, to 19 million subscribers. Customers are therefore switching operators. Spacetel Benin, which operates MTN, also loses 1.25 million subscribers over one year. Celtiis now holds 33.5% of the base, ahead of Moov Africa (27.9%).
Revenues in decline
The loss of subscribers weighs on revenue. According to the ARCEP, Moov Africa Benin's revenue fell from 97.6 billion CFA francs in 2024 to 82.3 billion in 2025 (-15.6%), while Celtiis reached 124.6 billion. In the first quarter of 2026, Moov accounts for only 22% of the value of the mobile market.
For the group, Benin remains a weak spot across an expanding portfolio. The African subsidiaries of Maroc Telecom generated 15.18 billion dirhams in revenue over the first nine months of 2026 (+6.9%), driven by mobile data, fixed internet and mobile money. They now account for more than half of the group's consolidated revenue.